LONG FORM
LONG FORM
SHORT FORM
SHORT FORM
SOCIAL MEDIA MANAGEMENT
Managed a 3-week, $75/week Meta campaign, boosting high-performing organic content showcasing campus on a spring day. The strategy maximized reach and engagement effectively achieving $0.09 a click.
For 50 years, pumpkins have mysteriously appeared on Rounds Tower—a cherished PSU tradition.
When I heard the pumpkins went up, I acted quickly to film, edit, and publish first, owning the narrative with reactive marketing.
An Instagram Story teaser earned 70 likes, followed by an 18-second drone video.
Later, a collaboration with University Advancement shared the tradition’s history, boosting engagement and helping PSU surpass 16k Instagram followers.
The takeaway? Timing, storytelling, and valuable content keep audiences engaged.